Fool Proof ways to increase your blog’s traffic 2021 - Make Money Online

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Monday, 8 February 2021

Fool Proof ways to increase your blog’s traffic 2021

Have you been enjoying your blogging journey? The answer could be negative if your blog’s traffic stats have been unimpressive. I know that feel! In the beginning, my blogs too had less traffic. There was a time when I used to write good articles, but couldn’t get any visitors to read them! What a mess, I thought back then! I spent countless hours surfing the internet, hunting for ‘ways’, ‘secrets’ and ‘easy methods’ to generate quick traffic. And here, I’m just going to share the things I learnt in the process, the things that helped me get loads of traffic to my blogs!

traffic

You see, getting traffic to a new blog is quite a tough task. Because, organic traffic builds up only after a blog ages a bit. In the mean time, getting visitors can be a tough task. But worry not fellas, I’ll share some ideas that’ll help you thorough this situation also!

But, having said that, you shouldn’t ignore SEO (Search Engine Optimization). You must give it due importance from day one itself! Because that will be the foundation on which you will be building your traffic rich blog!

So, here it is guys! I’m about to start the ‘meaty part’ of the article. One by one, I’ll run through many aspects, which will help you get more visitors with considerably less efforts. You see, hard work is good, but, ‘smart work’ is even better!

Fool Proof ways to increase your blog’s traffic-


For any blog, the prime source of traffic should be SE (Search Engines). The traffic generated this way is called ‘organic traffic’. In case of new blogs, it is hard to come at the beginning. But you should start working on SE visitors from day one!

If you have an old blog, these tips will help sharpen your blog’s optimization aspects and land more organic traffic in the process. Either way, it is an aspect, which you just can’t afford to miss! So here it is-

#1 Building a strong SEO foundation for organic traffic


As I always say, I know that my readers are SEO ninjas! I know that many of you know optimization aspects inside out. But still, there might be many, who don’t know well about it. I’ll run through some techniques for the ‘laymen’! Here are some SEO aspects that can make a difference, when it comes to traffic-

Step 1- Know what people are searching for

Let’s keep it simple. How is organic traffic actually generated? It is when a potential visitor types in a query on a search engine and happens to see a site/blog rank high on SERP (Search Engine Results Page) and clicks on it. That’s how a site gets an ‘organic’ visitor.

So, for your blog to get it, it must rank high in a SERP for a certain query. But what query, you might ask. Believe me folks, it is very much possible to know ‘what people search for’ on search engines! This is possible thanks to keyword planner tools.

Take Google’s keyword planner tool for example. Analyze a keyword related to your blog’s niche. The tool will generate different keyword ideas and show different term people actually search for, using Google!

The tool also shows the average ‘monthly number’ of people searching for that query. The competition surrounding that specific keyword is also shown. I agree that the Google’s keyword planner tool is not as good as it used to be. But still, it is a handy tool!

Another method to know ‘what people actually want’ is by thinking from a visitor’s point of view. Think about their problems and queries. Visit forums related to your niche and look at the questions raised by people there. Why not write brilliant blog posts that answers the questions asked by them? I bet it’ll land serious traffic if you follow the SEO tips that I’ve shared in this post.

Like forums, you may also use answering sites like Yahoo Answers, Quora.com etc to hunt for people’s problems, queries and questions. These are nice places to get started, in your quest to know ‘what people actually search for’! Once you complete step 1, start working on the next step-

Step 2- Finding ‘low competition’ keywords

Competition can’t be ignored. It is here to stay. Keyword research will definitely help you identify some most searched terms. But, landing on top of SERPs for those keywords is what really matters.

And when it comes to SERPs, competition is something you should seriously be concerned about. Let me tell you how it works.

Some keywords have low competition. While some others may have high! It boils down to the ‘commercial value’ of that keyword to an extent.

In case of a ‘high competition’ keyword, it is ‘considerably’ difficult to rank on first page of SERP (for a new blog). It is because of the fact that the first page is occupied by the ‘biggies’. These biggies will often outscore your blog when it comes to factors like- domain age, reputation, backlinks, social media signals etc.

Thus, dethroning them from their perch is extremely difficult. It’ll result in lots of wasted time and effort. It would be better if we concentrate on the ‘low competition’ keywords.

I’m not against the concept of writing articles featuring high competition keywords. It’s just that new blogs should concentrate more on low competition keywords to get more visitors in relatively short span of time.

Okay, finding low competition keywords and analyzing them is a task in itself. Google keyword planner tool will give you a general idea about whether a term or keyword has got ‘high’ or ‘low’ competition. Also, keep an eye on the ‘number of searches’ related to the keywords.

Your task should be to select a ‘low competition’, ‘much searched’ term or keyword. I know it isn’t easy to find. But with some efforts and help of step 1, you’ll definitely find them!

Just selecting a ‘low competition’ mentioned term is not enough. Make it a point to run a SERP test. SERP test is all about analyzing the SERP result for the keyword you just chose.

The analysis should consist of the details of the sites/blogs that show up for that query in SERPs. Take notice of details like- name of the competitor blogs, their PageRank, freshness factor of the article, title of their posts etc.

If you are convinced that the post you’ll write can land in the front page of SERP, after analyzing the PageRank, freshness of your competitor’s post and competitor’s authority, proceed to step 3.

Step 3- Writing a well ‘On Page’ optimized blog post featuring the selected keyword

This is a crucial part, which you can’t afford to ruin. The quality of the article and the optimization strategies that you’ll implement will decide whether your blog post will outrank your competitors or not.

Here are some factors you must pay attention to-

Word Count
The article must be to the point. But, try to keep the word count above 300 words. Doing so will help the crawler bots of search engines crawl the content better!

URL structure
The url structure also helps a search engine understand what really the post is all about. The url structure of your blog should be like this- ‘yoursite.com/title-of-the-post’.

Make sure that the keywords you selected features on the url. Also, try to keep the url short and simple, avoid ‘breaking words’ like- ‘and’, ‘to’, ‘for’ etc.

Keyword density
Maintaining good KW density is a tricky affair. It shouldn’t be too low. Also, keeping it too high can have adverse effects. Keep it at an optimum best. Make use of keyword density checkers to get this task done.

It is better to use more than one keyword in an article. In that case, make sure that the density of both the KWs are optimum and that they are not compromised in any way.

Title tags
Making use of title tags like- h1, h2, h3 etc is essential for on page SEO. Featuring the selected keyword in these titles will bring in good results! But don’t abuse this strategy though!

Title of the post
The title of the blog post must possess some qualities. It should be catchy, honest and must feature the selected keyword. It should prompt the reader to click on it. It should stand out from other blog posts in a SERP.

Using different keywords in the post title and url is a strategy you can use. But remember that the title is more ‘relevant’ for search engine than the url. Thus, adding a few extra keywords in it will certainly help.

Step 4- Off page SEO (Keeping competitors in mind)

At the end of step 2, I asked you to analyze aspects like backlinks, PageRank etc of the competitor. That analysis will come handy during this stage.

You may easily snoop around and find out your competitors’ backlinks easily with the help of tools like backlinkwatch. Now, building backlinks is an integral part of off page SEO. It is crucial, I must say.

Having knowledge about your competitors’ backlinks is an added advantage. Having spotted their dofollow backlinks, you may go around and build some for your own blog from the same sources!

The method may vary. You may use- guest blogging (wake up, guest blogging isn’t dead yet!), commenting etc. If you are daring and capable enough, why don’t you try to gain a backlink from your competitor’s blog itself? It is very much possible you know, if your approach is correct!

Once the backlink task is finished, it is time to create some social media signals. Try to share your post in as many social media sites as possible. Focus especially on the holy trio of- Google +, Facebook and Twitter. Next comes Pinterest!

You may also use tools like JustRetweet to effectively get your blog post promoted across social sites. Also, automating tools like HootSuite will come handy!

Repeat Steps 1 to 4 religiously!

This is just the beginning. If you manage to execute steps 1-4 well, you will end up with one ‘organic traffic’ attracting article. But, doesn’t the idea of ‘truckloads’ of traffic excite you? In that case, you must be willing to repeat the steps over and over again!

Consistently churning out such high quality posts will bring in much more traffic. Okay, all this while, we’ve been studying strategies that enables new blogs to rake in precious organic traffic as fast as possible. But, I believe in not just relying on one source of traffic. Because it’s just unpredictable and a risky process! One horrible algorithm update can wreak havoc! That’s when ‘referral traffic’ comes handy!

A healthy mixture of organic and referral traffic is what I prefer and recommend to my readers. I’ve already discussed about organic traffic. Now it is time to tackle referral ones!

The visitors referred to your blog from other sources constitute this portion of traffic. The sources may vary. It could be- social networking sites, bookmarking sites, forums, other blogs linking back to you etc.

One by one, we’ll see those sources closer and learn how to leverage them to build up serious traffic stats! Hold on, first we’ll take on Social media bandwagon.

#2 Exploiting Social Media sites

This is a very beneficial and essential process. It’ll help you get referral traffic and at the same time will generate right social signals for your blog post! You see, there is more than just one advantage to it!

Talking about social media sites, their number nowadays have increased so much that it is not possible to count them up with our fingers! I’m talking about the numerous small and medium sized social sites that are springing up.

In this post, we’ll be limiting our discussion to three biggies- Google +, Facebook and Twitter. I know that Pinterest is emerging to be a source of stable traffic for many blogs. But I’ve not experimented much with it. So I will not be talking about Pinterest here.

So, let’s take a closer look at the art of getting traffic from the ‘biggies’-

# Facebook

The most popular Social Networking site on the planet! It is frequented by millions of folks from around the globe! Not only can it be used as a source of referral traffic, it can be used as a platform for networking with fellow bloggers too!

To get the most out of Facebook, there are some tips and tricks, like- the use of a catchy title, use of a catchy image, timing of sharing the post, frequency of sharing the post, activeness and appeal of the fan page, participation in relevant groups etc.

I’ve written an awesome article that deals with almost all the above tips and tricks. You can read it right here.

# Google +

Google’s own child! You can’t expect to disappoint Google + and expect to generate the right social media signals. You see, Google + might not be as popular as Facebook, in the case of the common people. But, in case of bloggers, I guess Google + is more important!

To get more traffic from Google +, make sure that you join as many relevant communities and groups in it as possible. Just joining won’t suffice! You must stay active there and share your blog posts’ links there.

Also, make it a point to ‘follow’ people who are related to your niche of blogging. It’ll enhance the exposure that the posts you share will get! The more +1s and +mentions that your post and you’ll get, the better it is in terms of social media signals! So don’t underestimate the power of this social networking site.

# Twitter

The microblogging site can also add up as a decent source of traffic for your blog. Earlier, I was skeptic about the powers of Twitter. But now, I’m convinced of it and its powers!

While on Twitter, make sure that you ‘follow’ people related to your niche. This will increase the chances of them ‘following’ you. Ultimately, it’ll increase the ‘reach’ and exposure of your Tweets!

Also, Twitter is an excellent platform where ‘influencers’ of your niche can see your work. If they get impressed by it, a single Retweet from their side could make your blog post go viral!

Another tool that I’d like to bring to your attention is ‘JustRetweet.com’. It’ll help your blog posts get more Retweets, Likes and +1s. Do give it a try, you’ll definitely love it!

#3 Exploiting Social Bookmarking sites

Well, next comes social bookmarking sites. Never underestimate their power, I did the same mistake before. There are tons of them out there. Numerous big and small bookmarking sites will confuse you, about where actually should you promote your posts. I love StumbleUpon and Reddit. Both these sites have helped some of my blog posts go ‘mini- viral’!

StumbleUpon

This social bookmarking site is pretty addictive. You may easily register there, using your Facebook id and get started.

stumbleupon traffic

SU (StumbleUpon) recommends you great sites, which are related to your interests. Oops, I forgot to mention that SU asks you to select your areas of ‘interests’ at the time of getting started. They do so, so that they can recommend you great sites and content.

You may also submit links to SU. That is how I manage to submit my blogs’ links to SU. I’ve written a wonderful post about how to get huge traffic to a blog from StumbleUpon. Make sure that you read it. I bet it’ll help you achieve the stats that I’ve achieved already!

Reddit

When I talk about reddit, what first comes to my mind is truckloads of traffic! But, while promoting your blog posts on reddit, make sure that you follow reddit’s etiquette know as ‘reddiquette’!

reddit blog traffic

Make sure that you don’t do self promotion excessively. Make it a point to submit links to the right ‘subreddit’. Different subreddits have different ‘rediquette’, so, be extremely careful about them. If you break rules, you’ll be banned by moderators!

Timing is also a crucial factor when it comes to getting traffic from reddit. Before submitting a link, make sure that you take a good look at the total number of subscribers of that particular subreddit and the number of members who are online at that specific time. If very few members are present, you better postpone the submission!

#4 Traffic from relevant Blogging Communities

Thanks to the availability of free software like Pligg, blogging communities are popping up like mushrooms! While many of them go unnoticed, some of them stay on to achieve popularity. It is such ‘popular’ communities that we should target. Above all, the community should be a relevant one, i.e, related to the niche of your blog.

If it is ‘blogging’ niche that you are targeting, then this list of excellent communities is a must read. They are vibrant and active. The exposure and traffic that your blog gets will be much.

#5 Traffic from Question and Answer sites and Forums

Question and answer sites are not only sources of finding topics to write blog posts about, but they can also be used to drive in traffic to your blog. My favorite sites are- Yahoo Answers and Quora.

Not only will you get traffic, but a high PR (PageRank) dofollow backlink is an added advantage! That’s true in the case of Yahoo Answers.

But to thrive using the above sites, you must follow their guidelines. In case of Yahoo Answers, in order to quote your blog’s links in your answers, you must be a ‘level 2’ member.

This means that to reap the benefits, you should be a very active member first. The process of driving traffic is as follows- first, look for questions in the relevant category. Upon finding the question, which you think you can answer, type in the main aspects of the answer. Follow it up by leaving a link to your blog post, which can answer that question.

So, when someone stumbles upon the question in future, he/she may click on that link and visit your blog! But remember to avoid overdoing promotion of your own blog posts in this way. It’ll be treated as spam and you may get banned in the process.

The same theory applies for Forums. Find relevant forums and start being the ‘problem solver’. Most forums allow users to leave their blog’s url in the ‘signature’ section.

By answering questions, you’ll be building some good old reputation in that forum. It won’t be long before people start visiting your blog from the forum!

#6 Making use of an E Mail subscription list

Building a mailing list is very important. Let me explain how it works. As we all know, most tech savvy people don’t forget to check their e mails.

By building a mailing list and sending your newsletter, you are making sure that your latest posts are being delivered to the subscriber’s inbox! He/she may, or may not come back to visit your blog. But he/she is certain to check their inbox to read new mails!

So, with the right ‘catchy’ title and newsletter design, you can easily grab the ‘potential visitor’s’ eyeballs! Isn’t it a brilliant proposal?

To build a mailing list, you may use the humble mail subscription widget by Jetpack or premium subscription plugins like MailChimp! The choice is yours!

#7 Spiking traffic by organizing Giveaways and Contests

This is the perfect way to let others know about your blog’s launch! A good giveaway can help spike traffic in no time! It all depends on the product that you are giving away.

As part of the contest/giveaway, you may ask the participants to share your blog posts through their various social media accounts. This will give it an increased reach and will definitely convert to traffic!

#8 Guest Blogging and Blog commenting

The problem with these methods is that Matt Cutts, Google’s Anti Spam division’s head, has already announced that these methods will do more harm than good.

Why the hell did he fired a warning shot, in case of these methods? The answer is- bloggers and webmasters have been using these methods as easy ways to get backlinks! And with the recent algorithm updates, Google has punished those abusing these methods to some extent.

But these methods, if used judiciously, can bring in remarkable positive results! Like publishing a guest post or comment on a good quality, relevant blog will bring in good exposure and traffic for your blog!

#9 Maintaining satellite blogs

Don’t just maintain a network of blogs for the sake of increasing traffic. Because, such efforts will be easily sniffed out by Search engines and penalized.

However, if you happen to own two or more good quality, decent authority blogs, you may interlink relevant blog posts with each other. This has to be done in moderation. Otherwise, it’ll be treated as spammy link exchange by search engines.

By interlinking two high traffic pages, you are exchanging traffic. This means more traffic for each page!

Conclusion

In the end, I’d like to say that never lose patience. It may take some time before your blog starts getting decent traffic. I’ve seen many folks act out of desperation and take bad decisions, like- buying paid traffic. Paid traffic is a strict no-no! It’ll do more harm than good in the long run. If you follow the above discussed strategies, I bet your blog will build up decent organic and referral traffic at a much faster pace. If you loved this post, don’t forget to share it!

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