Exactly what is Search Engine Optimization? - Make Money Online

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Monday, 4 February 2019

Exactly what is Search Engine Optimization?

Search engine optimization, or SEO, is a relatively new form of internet searching and marketing. Specifically when using SEO for a small or large business, unique and annoying buzzwords are somewhat moot in today’s internet market. Business owners need results, requiring a rich blend of SEO keywords and content. Investing in a smart, long-run approach to search engine optimization will almost definitely bring a great amount of traffic and resultant sales to your website.

Exactly what is Search Engine Optimization?


What is Search Engine Optimization?

The process of what makes search engine optimization is relatively simply. When people open a search engine on the internet and perform a search, they use keywords or short phrases to find the site they are looking for. Search engine optimization is the process of which terms are used relative to your particular business or marketed product that provides high visibility and traffic to your website. Specifically, search engine optimization provides an increased ranking to your specific organic search results. These organic listings are generally listed below a large search engine link and also appear to the left of the screen on sponsored results pages.

How do I use Search Engine Optimization?

Ranking your particular product using search engine optimization is relatively easy when done correctly. This process is relatively misleading in that many business owners feel using search engine optimization marketing techniques is truly all they need. This is much farther from the truth than most people understand as the true marketing of your organic product requires much more specific marketing campaigns. Current customers and referrals are really the only people that will enter in upon search engine optimization techniques to find your products online. When new customers find your business, they are usually finding it by searching key phrases or solutions to their particular needs. Thus, writing specific search engine optimization content for your organic material will provide a dovetail to other specific and popular products customers are searching for.

Effectiveness of Search Engine Optimization

Research suggests that when searching any particular key word, the first three links on the search engine page receive 70% of the clicks while the remainder of the first search engine page’s results receive up to 25%. Your particular link being found on the second page will only receive up to 5% of clicks. Naturally, when using search engine optimization, ensuring your content is rich enough to land your particular link on the first three lines is crucial to drive more traffic. An optimum percentage of search engine optimization content is relatively easy to follow. When used properly, the search engine of your choice will rank your percentage of search engine optimization content in the richness provided within your content. Of course, too much content could be considered spamming and removed, thus, working within the confines of search engine optimization rules proves crucial to your SEO marketing success. Maintaining your rankings over a certain amount of time will increase your referral traffic and continually add new customers on a daily basis.

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